In 2016 we created a new website and updated the social media presence of “The Kentucky Gazette “a newspaper that started in operation in the 1700s. Then the goal was to provide The Gazette with a 21st Century presence for an institution that had been around since the 18th Century.
In 2021 we took on a bigger challenge. As part of a move to digital publishing, we rebranded The Gazette for the first time in decades.
Branding makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what you offer that makes you the better choice.
At TCHQ communications we know branding is more than logo design. Branding is creating a name, symbol, and design that identifies and differentiates a company or product from another.
Branding is the art of aligning what you want people to think about your company with what people actually do think about your company
With the rebranding, especially rebranding an institution with deep roots and a loyal customer base you have to ensure that those loyal customers retain their emotional attachment to the brand while taking the opportunity to attract a new generation of customers.
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