News & Articles

Bootstrapping vs. external funding it sounds complicated and scary, lets take a look. Sara Blakely started Spanx with $5,000 from…

Retargeting sounds scary. You looked at a sweater once. You did not buy it. Now that sweater is on your…

Artificial Intelligence, or AI for business, is just a tool. Like any tool, if you use it right, it helps,…

When website traffic drops, everybody blames the algorithm. Google changed something. Facebook throttled reach. The SEO person did something wrong…

You have been putting off the decision to raise your prices. Your costs went up eighteen months ago; your rates…

Brand voice is how your business sounds, not how it looks. Here’s how to define yours and keep it consistent…

Something bad just happened is it a crisis? Your phone is buzzing. Someone screenshot a post. A customer is furious…

Season four of “Ted Lasso” drops on Apple TV today, and this time the mustache is coaching a second-division women’s…

You did everything right. You wrote a press release a reporter would actually read, you targeted the handful of reporters…