In 2020 we helped the founders of Commonwealth Sentinel Cyber Security Consulting establish the branding for their new cybersecurity start-up.
Branding is important. Not only because it is what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what you offer that makes you the better choice.
At TCHQ communications we know branding is more than logo design. Branding is creating a name, symbol, and design that identifies and differentiates a company or product from another.
Branding is the art of aligning what you want people to think about your company with what people actually do think about your company
With Commonwealth Sentinel, we started with colors. The blue and the gold speak to trustworthiness and stability. This is a very tumultuous time in cyber security and clients need to know that they are dealing with a company that will stand by them through thick and thin. The red highlight color symbolizes action. When you get hack your need a company that get it done!
The interlocking C and S in their mark is a play on both Commonwealth Sentinel and cyber security. This is also why we went with cyber security (more common in Europe) over cybersecurity (more common in North America.)
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