Most companies have some kind of promotional materials that use as giveaways to help build name ID in their market. But how many of these items are actually kept or used by customers?
With Ramey Insurance of Murray, Kentucky we designed an item that people really want. With area residents interested in a number of schools’ fall football teams these business card size tri-fold schedules are in demand from mid-summer through November.
In addition to featuring Ramey Insurance’s branding, the card includes a number of ways to contact the popular local insurance agency.
If you are producing items for a client thank you, something to hand out around town or to have on your table at a trade show it’s important to understand people’s psychology. Most people will pick up anything that is free, but very few will keep or value those items.
When designing and purchasing giveaway items keep people’s needs in mind. If you fill a need in their lives people they will value the item and your brand in return.
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