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You’ve seen them everywhere. That little link in someone’s Instagram bio that takes you to a link page stacked with clickable buttons, each one pointing somewhere different. LinkTree made it famous. Buffer has their version. So does Koji, Beacons, and about a dozen others.
Here’s the thing: most people set one up in about ten minutes, throw every link they’ve ever had onto it, and call it a day. And then they wonder why nobody’s clicking.
A landing page link is one of the most underestimated parts of your digital presence. Done right, it’s a quiet little workhorse that guides people exactly where you want them to go. Done wrong, it’s a cluttered bulletin board that sends visitors absolutely nowhere because nobody knows what to click first.
Let’s fix that.
First, Get Clear on What the Link Page Is Actually For
Before you touch a single button, answer this: what’s the one thing you most want visitors to do?
That question trips people up. “I want them to follow me on Facebook AND check out my store AND read my blog AND sign up for my newsletter AND…”
Stop. You can have multiple links. But you need a hierarchy. Not everything deserves equal billing, and treating every link the same is a great way to make sure none of them get clicked.
Decide on your primary call to action. That’s the link that comes first, gets the most attention, and does the most important job. Everything else is the supporting cast.
Keep It Short. Seriously.
Here’s a rule of thumb that’ll serve you well: if you have more than six links on your page, you probably have too many.
Every link you add is a decision you’re asking your visitor to make. And people, left with too many decisions, often make the easiest one they leave.
Go through your list and ask: if I could only keep half of these, which ones would I keep? Start there. You can always add back what you cut if you have a compelling reason.
Write Link Labels Like a Human, Not a Robot
“Click Here” is not a link label. Neither is “Learn More,” “Visit Us,” or “Explore Our Services.”
Your link labels should tell people exactly what they’re getting and why they should care in as few words as possible.
Compare these:
- Bad: “Our Services”
- Better: “Work With Us”
- Best: “See What We Do (and What It Costs)”
The third one is honest, direct, and sets expectations. That’s the TCHQ way. People click on things they understand. Don’t make them guess.
Your Order Is Your Message
Where you put a link tells visitors how important it is. The first item on your page gets the most eyeballs. The last one gets the least. This is not the place to bury the lead.
A good order might look like this:
- Your highest-priority action (book a call, shop now, sign up)
- Your second most important destination
- Social proof or content (podcast, blog, YouTube)
- Social media profiles last, because they send people away from you
Yes, social media links go at the bottom. You’re trying to pull people deeper into your world, not hand them back to an algorithm.
Make It Look Like You
A link page that looks like everyone else’s link page is a missed opportunity. Most platforms let you add a photo, a short bio, colors, and a background. Use them.
Your profile photo (or logo) should be clear and up to date. Your bio line, that one or two sentences under your name, should tell people immediately who you are and who you’re for. Don’t waste it on something generic like “Marketing professional based in Kentucky.” Tell them what you actually do for people.
Think of it like a handshake. Would you rather shake hands with someone who says, “I’m a person who does business,” or someone who says, “I help small businesses stop wasting money on marketing that doesn’t work”?
Right.
Check Your Links. Then Check Them Again.
This should go without saying, but you’d be amazed at how many link pages have broken links just sitting there, quietly turning visitors away.
Every time you update your page, click every single link. Make sure they go where they’re supposed to go. Make sure the destination pages are live, fast, and don’t look like they were built in 2009.
A broken link doesn’t just fail to convert. It tells visitors something about how you run your business. That’s not the impression you want to leave.
Look at the Data from your Link Page
Every major link-sharing platform provides analytics. Use them.
Which links are getting clicks? Which ones are just taking up space? If something’s been sitting on your page for three months without a single click, either the label is wrong, the placement is wrong, or nobody actually wants what you’re offering there. Find out which it is and fix it.
Your link page should evolve as your business does. Set a reminder to review it once a month. Swap out seasonal promotions. Update your primary CTA if your priorities shift. A link page isn’t a set-it-and-forget-it situation it’s a living part of your marketing.
The Bottom Line: On the Link Page
A landing page for a link isn’t just a list of URLs. It’s a first impression, a navigation tool, and a conversion opportunity all stacked on one simple page. The businesses that treat it that way are the ones that actually get results from it.
So go take a look at yours. Is it working for you?
If you’re not sure, let’s talk. No pitch, no pressure, just a conversation about what’s actually going on and what might work better. If you are not sure where to start, that’s what we are here for. Contact TCHQ Communications today at 502-209-7619.
TCHQ Communications helps businesses cut through the noise and reach the right people. People first. Always.
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