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Promotion Strategy

10 Common Pitfalls in Promotion Strategy and How to Avoid Them

A well-crafted promotion strategy can make the difference between a product that flies off the shelves and one that fades…
Seasonal Business Marketing

Powerful Secrets to Seasonal Business Marketing: Timing Is Everything

Ah, summer. The season of sunscreen, sandals, and…surging sales for half of the small business economy, and your seasonal business…
Customer Complaints

Responding to Customer Complaints the Right Way: A Masterclass in Not Screwing It Up

Let’s get something straight: if your business has customers, you’re going to have customer complaints. It doesn’t matter how shiny…
Experienced Employees

The Value of Experienced Employees: How to Retain Them Without Breaking the Bank

In a world obsessed with innovation and disruption, it’s easy to overlook one of the most valuable assets in any…
Marketing Across Generations

Marketing Across Generations: What Businesses Need to Know in 2025

In today’s marketplace, a one-size-fits-all marketing strategy is no longer sufficient. With six living generations, marketing across generations is a…
pen and paper

From Pen and Paper to Digital Powerhouse: A Simple Guide for Small Businesses

Despite the world going digital, many small businesses still rely on pen and paper to track inventory, record sales, and…
Small Business Success

Small Business Success: Why Going Beyond Social Media and Having a Good Website is Still Critical for Business Growth

A website is critical for small business success, large or small, because it’s often the first place customers learn about…
Crisis Response Plan Buffalo Trace

Crisis Response Plan: Why Every Business Needs One Before the Crisis Hits

In business, it’s not a matter of if a crisis will happen, but when. From natural disasters to cyberattacks to…
Smart Business Learn from Success—Not Just Failure

You Won. Now What? Why a Smart Business Learn from Success Not Just Failure

What do you mean by “learn from success and failure?” Most business advice sounds like it was written after a…
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