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Articles

Ted Lasso Made Kindness Look Easy. It Isn’t, and That’s the Whole Point.

Ted Lasso Made Kindness Look Easy. It Isn’t, and That’s the Whole Point.

Season four of “Ted Lasso” drops on Apple TV today, and this time the mustache is coaching a second-division women’s…
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How to Follow Up With a Reporter Without Being THAT Person

How to Follow Up With a Reporter Without Being THAT Person

You did everything right. You wrote a press release a reporter would actually read, you targeted the handful of reporters…
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An Employee Social Media Policy Won’t Feel Urgent. Until the Day It’s the Only Thing Saving You.

An Employee Social Media Policy Won’t Feel Urgent. Until the Day It’s the Only Thing Saving You.

Don’t think you need an employee social media policy? Here’s a scenario that keeps business owners up at night, and…
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10 Ways to Blow Special Events (And How to Get It Right)

10 Ways to Blow Special Events (And How to Get It Right)

Special events are one of the best tools a business or nonprofit has. A well-run event builds relationships that a…
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The PR and Marketing Split: What Leaders Need to Know to Grow

The PR and Marketing Split: What Leaders Need to Know to Grow

Why do you need to understand the difference between PR and Marketing? A Kentucky nonprofit calls us, convinced they need…
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