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Articles

How to Raise Your Prices Without Losing Customers

How to Raise Your Prices Without Losing Customers

You have been putting off the decision to raise your prices. Your costs went up eighteen months ago; your rates…
Brand Voice: How to Sound Like You Everywhere

Brand Voice: How to Sound Like You Everywhere

Brand voice is how your business sounds, not how it looks. Here’s how to define yours and keep it consistent…
Timing the Message: Apology vs. Strategic Silence in a Crisis

Timing the Message: Apology vs. Strategic Silence in a Crisis

Something bad just happened is it a crisis? Your phone is buzzing. Someone screenshot a post. A customer is furious…
Ted Lasso Made Kindness Look Easy. It Isn’t, and That’s the Whole Point.

Ted Lasso Made Kindness Look Easy. It Isn’t, and That’s the Whole Point.

Season four of “Ted Lasso” drops on Apple TV today, and this time the mustache is coaching a second-division women’s…
How to Follow Up With a Reporter Without Being THAT Person

How to Follow Up With a Reporter Without Being THAT Person

You did everything right. You wrote a press release a reporter would actually read, you targeted the handful of reporters…
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